The X Factor Press Launch With Simon Cowell, Cheryl Cole and Louis Walsh

simon-rollWe attended the Press Launch of The X Factor at a hotel in Soho yesterday. The media were invited to the hotel roof terrace where we met the judges and hosts.

Simon, who was accompanied by his partner Lauren stopped for a chat with us, looking very tanned from his holiday he told us he was enjoying his break on the yacht and will be flying back to the South of France that evening. He also told us how much he had missed being on the UK show and feels this year will be the best yet.

Louis couldn’t believe Simon had a fan site, let alone 250k followers on Twitter. We asked him to join twitter too, unfortunately he declined saying it wasn’t for him. He asked us if we thought Simon was looking very young, we had to agree although pointed out that Louis was looking younger each year.

simon-bDermot was lovely, so friendly. We asked him if he felt under more pressure now Simon has returned. He said he didn’t as Simon has only been a phone call away over the past three years, and he knew he would be watching the show. Dermot said still held the same sense of profession pride on all the shows he has done.

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After chatting to the judges we made our way to the screening room where we watched this Saturday nights show.  The judges intro is brilliant, we also loved the camera work in the small audition rooms. The contestants were a mixed bag, most of the odd balls they have chosen to show are hilarious. Look out for some stunning performances, including an ‘over’ and a mixed group.

Don’t miss this first show on Saturday ITV 8pm

More photos from the launch are on our X FACTOR PHOTO page

Simon Cowell Launches The X Factor UK in America

AXS TV PREMIERES ‘THE X FACTOR UK’

FLAGSHIP VERSION OF THE WORLD’S MOST POPULAR MUSIC COMPETITION SERIES ‘THE X FACTOR’ PREMIERES ON AXS TV

SUNDAY, AUGUST 31—LABOR DAY WEEKEND

Simon Cowell Joins Pop Icons Mel B,

Cheryl Fernandez-Versini and Music Manager Louis Walsh

Dermot O’Leary Serves as Host of the 34-Episode Series

LOS ANGELES – August 6, 2014 – Cable’s premier music entertainment channel AXS TV is the official U.S. broadcast home for the upcoming eleventh season of the international mega-hit The X Factor UK. AXS TV has signed an agreement with FremantleMedia International (FMI) and Syco Entertainment, bringing the flagship UK version of the popular singing competition to the United States for the first time ever. The brainchild of world-renowned producer and music expert Simon Cowell, The X Factor UK is co-produced by Syco Entertainment and Thames TV (part of FremantleMedia UK).

Season 11 will feature a pair of famous faces that will be instantly recognizable to American audiences, as Cowell makes his much anticipated return to the panel for the first time in three years. Additionally, former Spice Girl and America’s Got Talent fan-favorite Mel B will make her first appearance as a full-time judge, after previously serving as a guest on the series. Joining the duo is UK pop singer Cheryl Fernandez-Versini who is also returning for the first time in three years, and esteemed music manager Louis Walsh, making his eleventh consecutive appearance since 2004. Award-winning broadcaster and host, Dermot O’Leary, will host the festivities, while also providing support to the aspiring stars.

The X Factor UK contestants compete in two sets of audition rounds, taking place across the UK in Manchester, London, Newcastle, and Edinburgh. In the initial closed room auditions, contestants will find themselves face-to-face with the judges for the first time. If they impress the panel and receive three or more “yes” votes, they will move on to perform in a packed arena in front of a live audience. AXS TV will air all 34 episodes of the series, beginning with the opening audition shows, in addition to special boot camp installments and live broadcasts.

The X Factor UK airs on AXS TV Sundays and Mondays starting August 31 at 8 p.m. ET/5 p.m. PT, 24 hours after the respective UK broadcasts. Each program will re-air the same night after the first broadcast.

THE X FACTOR Weekly Broadcast Schedule on AXS TV

Sundays

8 p.m. ET/5 p.m. PT   Episode 1 – US Premiere – August 31/same night re-air

Mondays

8 p.m. ET/5 p.m. PT   Episode 2 – US Premiere – September 1/same night re-air

Simon Cowell and the X Factor Judges film a ‘Game of Thrones’ Themed Advert

 

xf-promo2-simon-ed-cThe X Factor judges have reportedly filmed a Game of Thrones themed advert.

Simon Cowell, Cheryl, Mel B and Louis Walsh

were joined by hundreds of extras at Pinewood Studios shooting the reported £1 million trailer, the most expensive in the show’s history.

The short film – which took a week to film – sees the quartet lead singing warrior armies into war as they prepare to do battle to take the X Factor throne, echoing the fantasy drama which sees warring families competing to take control of the seven kingdoms

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The advert, which was reportedly helmed by One Direction music video director Ben Winston, also made extensive use of green screen and CGI technology.

Mel B shouts: “Things are about to get loud.”

Cheryl winks and orders her ‘army’ to charge, while Simon warns: “It’s time to get down to business.”

The new advert will air for the first time on ITV tonight.

More photos from a X Factor promo shoot on our Promo page

Simon Cowell Named Mipcom 2014 Personality of the Year.

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Simon Cowell has been named MIPCOM 2014 Personality of the year.

The MIPCOM award recognises an entertainment industry creative icon.

Entertainment industry creative icon Simon Cowell is to be honoured as the MIPCOM 2014 Personality of the Year.

The TV and film producer, music label boss and internationally-renowned talent show judge will receive his award at a gala dinner for industry executives at the Carlton Hotel in Cannes on Tuesday 14 October. On Monday 13 October, Cowell will give a keynote interview in the Grand Auditorium of the Palais des Festivals.

One of the best-known faces on TV screens in the world, Cowell has transformed popular culture in the 21st century through his wide-reaching TV and music enterprise.

“Simon Cowell is a visionary producer whose television franchises are on air in almost 200 territories around the world, underlining his status as a global creative icon. In recognition of his amazing career as a creator of international formats and his formidable impact on the entertainment industry as a whole, we are honoured to welcome him to Cannes as the MIPCOM 2014 Personality of the Year,” said Paul Zilk, CEO of Reed MIDEM, organiser of MIPCOM.

Cowell’s Syco Entertainment is a world-renowned music, film, and television production company responsible for some of the most successful global music and television franchises. Syco’s television assets include the two international phenomenon formats: “Got Talent” and “The X Factor” both created by Simon Cowell. The Syco Music roster includes stars such as One Direction, Little Mix, Susan Boyle, Ella Henderson, Il Divo, Labrinth, Cher Lloyd, Fifth Harmony, Alex & Sierra, and Collabro.

Under Cowell’s stewardship, Syco Entertainment continues to develop global TV formats that have appeal throughout the TV, Film and digital world.

In April, “Got Talent” was officially named the World’s Most Successful Reality Television Format by The Guinness Book of Records. Alongside Syco’s longstanding co-production partner, FremantleMedia, original versions of Got Talent are now being produced in 62 territories worldwide. Emmy-nominated “America’s Got Talent” has been the No.1 rated summer programme ever since its launch in June 2006. Now in its ninth consecutive season, the show currently airs in 193 countries worldwide.

“The X Factor” is now produced in 49 territories around the world since its launch in the UK in 2004 where it remains the #1 entertainment show and a cultural phenomenon. The format has launched more superstar artists’ careers than any other TV format. Artists discovered by the show worldwide have sold more than 160 million records, including 170 No.1 hits, and 380 Top 10 records.

In 2002, Cowell became lead judge of the fledgling “American Idol.” By the final of the second series in 2003, a staggering 38 million Americans were tuning in to watch Cowell on the show. Cowell was the lead judge on the US “X Factor” for three years from 2011 before leaving to make his return to the UK show as a judge for its 11th season, which begins in August 2014.

In August 2013, Cowell produced his first feature film, “One Direction: This Is Us.” The movie debuted at No.1 at both the US and UK box offices, before going on to enjoy international success.

For his newest take on the singing competition genre, Cowell has teamed up with Univision to create “La Banda,” a series which will search the US and Latin America for the next Latino boy band in 2015. Syco also recently announced a ground-breaking new music show, “Ultimate DJ,” in partnership with SFX and T Mobile.

Simon Cowell Treats Lauren Silverman To A Meal And Bling For Her Birthday.

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Simon Cowell knows how to treat a lady. Simon gave his girlfriend Lauren Silverman’s jewellery to celebrate her 37th birthday.

During the evening, Cowell also treated Silverman to a small dinner party at Red Stixs, an upscale Chinese restaurant in the Hamptons. While there, guests sang Happy Birthday to Silverman who was presented with a gorgeous cake.

“It was a happy, relaxing day,” a source tells E! News. “Everything with them is great.”

“They’ve been there a lot this summer,” another source told E! News of the couple’s dinner destination. “They seem to really love it.”

While the couple has enjoyed spending quality time in the Hamptons, a new vacation destination could soon be in their future.

“It will be on a boat,” a source hinted to E! News. “Everyone’s really looking forward to it.”

Simon Cowell Buys An Apartment in New York

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Simon Cowell has splashed out over $10 million on a New York apartment.

Simon and girlfriend Lauren Silverman – who have four-month-old son Eric together – have closed a deal on a luxury three-bedroom apartment on East 78th Street, close to the Upper East Side neighbourhood where the socialite’s other son Adam, seven, lives with his father Andrew Silverman.

It is unclear which apartment in the building the couple bought, but a three-bedroom property was recently listed at $10.8 million.

A source told the New York Post newspaper “They wanted to be on the Upper East Side, and they love modern and new.”

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The couple have been house hunting for several months and the property they have bought is said to be very similar to the $25,000-a-month home Simon rented for Lauren, when she was pregnant.

Simon Cowell Films The Opening Sequence To The X Factor James Bond Style

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Simon Cowell channelled his inner James Bond as he shot the opening sequence for the X Factor in a field in Redhill, Surrey.

As he landed he was seen sprinting towards his limo in true 007 style.

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While he dressed to impress to shoot the scenes, it wasn’t enough to get Simon to put on a tie as he sported his usual unbuttoned shirt look.

More photos on our X FACTOR MEDIA PAGE