SFX, Simon Cowell’s Syco Entertainment and T-Mobile Launch a Groundbreaking Music Show “ULTIMATE DJ”

SFX 4-29-14[1]

Innovative Electronic Music Competition to Showcase

Fresh New DJ/Producer Talent and Creative Production Skills

SFX Entertainment,  Syco Entertainment and T-Mobile US, today announced they’re joining forces to produce a pioneering television show revolving around the booming electronic  music culture and showcasing and cultivating fresh new EMC DJ/producer talent and creative event production skills.

“Ultimate DJ” was developed by the Simon Cowell-led Syco Entertainment, and SFX, the largest global producer of live events and digital entertainment.  T-Mobile,  is joining the pair to bring the innovative new show to viewers.

Robert FX Sillerman, Chairman & CEO of SFX Entertainment, Inc. “Bringing EMC to the world is our goal, and building a TV franchise in the USA is a key part of that strategy.  It’s always exciting to work with Simon Cowell, and the creative power of the Syco organization is undisputed. They are the perfect partners for our vision.

Simon Cowell of SYCO Entertainment said, “We have been developing this concept for a while but our partnership with SFX has been a real game-changer for this format.  It made complete sense for us to collaborate with SFX with their access to the best up-and-coming DJs and their great marketing platform to build new DJ talent. And I’m delighted to have T-Mobile on board with their brilliant vision and innovation.”

Kelly Belledegrun, Senior Syco Producer added, “This show will represent a visual and musical revolution and we can’t wait to showcase this to the world with our exciting new partners.”

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