The X Factor is actively encouraging music managers to enter their acts into the next series of the competition.
Syco Managing Director Sonny Takhar told Music Week that certain sectors of the industry should see the show as a strong platform to launch new talent, rather than treating it as a “lazy target” for criticism.
Sonny Takhar went on to say “It’s important that the business understands this is an absolutely legitimate way into a global recording career,”
“At every step of the way, the artist is surrounded by music industry experts and label personnel. The proof really is in the results.
“In the last ten years, the show has launched the careers of some of the biggest starts in the world. Artists from The X Factor UK alone have sold in excess of 57 million albums and enjoyed 130 number ones around the world.”
Takhar continued: “It’s a show that not only feeds the labels but every part of the industry, including live, publishing, sponsorship, merchandising and retail.
“The X Factor is an easy and lazy target for the cynical minority in our industry to criticise but the fact is, if you represent talent, you have a significantly better chance of breaking your artist through entering our show than you would by going through a normal label signing process.
“What other platform can give you a social media following of one million engaged fans in a matter of months? It’s a no-brainer.”
X Factor has so far launched the international careers of One Direction, Leona Lewis, Little Mix, Rebecca Ferguson and Cher Lloyd.
Open auditions for The X Factor 2014 will visit 43 cities this year. The complete list and how to enter are on our X FACTOR page.